A Gumroad alternative for sellers who want an owned storefront + secure delivery.
2DL (2Download) runs hosted checkout, entitlements, and secure downloads — with integrations so you can sell from WordPress or any website.
Tip: if you searched for “2DL”, Google may show results for another “D2L” brand — this page is for 2DL (2Download) on 2dl.app. Canonical: https://2dl.app/gumroad-alternative
Gumroad vs 2DL: the short version
Gumroad is a great option for quick setup and marketplace-style simplicity. 2DL is a better fit when you want an owned storefront (your brand + domain), tighter entitlement controls, and a cost model that can work better as you scale.
Keep your brand and domain as the storefront and let 2DL handle checkout + delivery behind the scenes.
Entitlements gate access, and access can be revoked after refunds/disputes to reduce file leakage.
Instead of stacking marketplace-style fees, choose a clear tier that matches the platform-fee tradeoff you want.
Cost model and payouts
People evaluating Gumroad alternatives usually care about fees at scale, branding/control, and how much customer ownership they keep. Here is the high-level model difference.
- Fast to launch with a marketplace-style workflow.
- Good for simple catalogs and creators who want convenience.
- Fees and policies can change over time; effective cost can vary by plan and add-ons.
- Designed for an owned storefront: keep your site as the front door.
- Secure delivery via entitlements, signed downloads, and revocation controls.
- Tiered pricing approach designed to stay predictable as you grow.
This comparison is intentionally conservative and avoids exact pricing snapshots; always confirm current plans for any platform you evaluate.
Which is the better fit?
| Choose Gumroad if… | Choose 2DL if… |
|---|---|
| You want “set it up in an afternoon” simplicity and don’t mind a marketplace-style workflow. | You want your own site as the storefront and more control over the post-purchase experience. |
| Your delivery/risk needs are basic. | You want entitlement gating, signed links, and refund-aware revocation. |
| You are comfortable with marketplace-style fees and policy changes. | You want a clearer, more predictable cost model as you scale. |
| You rely on platform discovery as a primary growth channel. | You want to own customer relationships via your brand, site, and integrations. |
Switching path
A simple switching path: keep your marketing site and swap in 2DL for checkout + secure delivery.
- Create your products in 2DL and upload files (entitlements define access).
- Connect Stripe and test a complete purchase → receipt → download flow.
- Add 2DL buttons/embeds to your existing pages (WordPress or any site).
- Update links in emails and landing pages to point to your owned storefront pages.
- Optionally, keep legacy buyers supported while new sales go through 2DL.
If you want a deeper platform-wide view, use the comparison hub.
FAQ
2DL (2Download) is a hosted checkout + entitlement + secure delivery platform for selling digital products. It integrates with WordPress or any website so your site stays the storefront.
Gumroad is often marketplace-style and optimized for quick setup. 2DL is designed for sellers who want to keep their storefront, brand, and tighter control over secure delivery and access revocation.
Yes. 2DL is entitlement-first and can revoke access after refunds and disputes so delivery stays aligned with payment status.
Yes. 2DL integrates with WordPress and supports a universal hosted integration for non-WordPress sites.
Marketplace-style platforms often use transaction/fee stacks that vary by plan and policy changes. 2DL uses tiered pricing so you can choose your platform-fee tradeoff and keep more as you scale.
Yes. After purchase, 2DL issues entitlements and can deliver files via signed, time-limited links.
No. Most sellers keep their site as-is and swap in 2DL for checkout + delivery.