Pricing

Transparent pricing built around what you keep.

Pick a tier based on platform fees. You always keep control of your earnings.


Tiers

All tiers include the core platform (checkout, receipts, entitlements, and secure delivery). Pro/Studio unlock lower fees and additional growth features like lead magnets.

Standard
Enroll
$0

Per year, plus 12% platform fee

Storage: up to 200 MB per file and 5 GB per store.

Upgrade to Pro/Studio for lead magnets.

$1,000 sale
You keep $880 before Stripe fees
Pro
Most popularEnroll
$149

Per year, plus 3.5% platform fee

Storage: up to 2 GB per file and 100 GB per store.

Includes lead magnets.

$1,000 sale
You keep $965 before Stripe fees
Studio
Enroll
$299

Per year, plus 1% platform fee

Storage: up to 5 GB per file and 500 GB per store.

Includes lead magnets.

$1,000 sale
You keep $990 before Stripe fees

Net earnings are gross minus platform fees and Stripe processing fees.

Need more storage? Optional storage add-ons are available (50GB, 200GB, 500GB, or 1TB per store).

Start with the free Standard plan, or choose a tier that fits your needs. Straightforward annual pricing as you grow.

Calculator

What you keep

Enter a sale amount to see your take-home before Stripe processing fees.

Standard
Starting out
$880 kept
12% platform fee
Gross: $1,000
Pro
Growing sellers
Most popular
$965 kept
3.5% platform fee
Gross: $1,000
Studio
Highest volume
$990 kept
1% platform fee
Gross: $1,000
Note: net earnings are gross minus platform fees and Stripe processing fees.

What you get

Checkout, receipts, entitlements, and secure delivery—with integrations for WordPress and any website.

Stripe powered checkout

Buyers pay in Stripe Checkout. Payouts go to your Stripe account.

Secure downloads

Entitlement gated access with short lived signed download URLs.

Stripe Connect onboarding

Readiness checks before accepting payments.

Refund aware entitlements

Access revocation on refunds and dispute blocking support.

Promos and recommendations

Discount codes, auto-apply promos, and cross-sell recommendations (cart + receipt).

Receipt email customization

Seller-editable (safe) receipt + download email templates with platform-controlled links.

Verified-purchase reviews

Buyer reviews shown on hosted product pages, collected only from completed purchases.

Shared (every integration)

  • Hosted checkout via Stripe Checkout (buyers pay on Stripe; you get paid to your Stripe account).
  • Hosted receipts and a receipt and entitlement API that your success page can call using session_id.
  • Entitlement gating (paid only access) with access revocation on refunds and dispute blocking.
  • Secure digital delivery with short lived signed download URLs (no permanent public file links).
  • License keys issued per purchase (protected by webhook idempotency to prevent duplicates).
  • Stripe Connect onboarding and readiness checks before accepting payments (charges and payouts enabled).
  • Reports that include gross, platform fee, Stripe fees, and estimated net.
  • Receipt/download emails with store branding and safe template customization.
  • Operational safeguards: webhook verification, retry/replay tooling, rate limits, abuse controls, and optional step-up verification.

WordPress Plugin (optional)

Use WordPress as your product admin + storefront. 2DL handles checkout, entitlements, and delivery via 2dl.app.

  • Product management inside WordPress (2DL product post type and editor).
  • Storefront building blocks: downloads grid, product purchase links, cart, checkout, receipt, and library pages.
  • Account and purchase history screens and shortcodes for buyers.
  • Coupon codes and discounts (product promos and cart promos, usage limits, expiration).
  • Product reviews and star ratings (review shortcode and moderation via WordPress comments).
  • Upsells (attach recommended products and show them on product pages).
  • Seller dashboard in wp admin (sales metrics, reports, and support contact paths).
  • No Stripe secret keys or webhook processing in WordPress; webhooks are handled centrally by 2dl.app.

Hosted Platform (any website)

Use this if your site isn’t WordPress, or you want the lightest integration.

  • Universal embed buy button (2dl-embed.js) that works on any website.
  • Domain verification and strict browser origin enforcement (prevents copy and paste theft of your buy buttons).
  • No backend required for basic setups (hosted checkout + embed + entitlement call on your success page).
  • Server to server API option using Store API keys (keeps secrets off the browser when needed).
  • Works with multiple verified domains per store (e.g. apex + www).
  • Hosted storefront pages (home, product pages, cart, and collections) with templates and trust row customization.
  • Promos: product-level sales (auto-apply) and discount code entry on the hosted cart.
  • Built-in recommendations: cross-sells on cart/receipt and “near miss” upsell guidance for tiered promos.
  • Lead magnets (Pro/Studio): offer free downloads with email verification.

Built to be safe (and predictable)

Stripe-powered checkout, refund-aware entitlements, and secure delivery — with platform fees that are clear by tier.

Note: net earnings are gross minus platform fees and seller-paid Stripe processing fees.

Pricing · 2DL