A Sellfy alternative that keeps your brand and storefront.
2DL (2Download) runs hosted checkout, entitlements, and secure delivery — with integrations for WordPress and any website.
Canonical: https://2dl.app/sellfy-alternative
Sellfy vs 2DL: the short version
Sellfy is often chosen as an all-in-one storefront for creators. 2DL is a better fit when you want to keep an owned storefront (your site + brand) and add a dedicated checkout + entitlement + secure delivery backend with stronger access control.
Keep your existing site as the storefront and plug in 2DL for checkout + delivery.
Entitlements gate delivery, with signed links and refund/dispute-aware revocation to reduce leakage.
Clear tiered pricing so you can choose your platform-fee tradeoff without guessing effective rates.
Cost model and payouts
When comparing all-in-one storefronts, it often comes down to whether you want a bundled platform or an owned storefront with a specialized delivery backend.
- Bundled storefront approach for quick setup.
- Branding and checkout can be more template-driven.
- Fees and limits vary by plan; effective cost can depend on configuration.
- Designed to integrate with your site (WordPress or any website).
- Entitlements-first secure delivery with revocation controls.
- Tiered pricing designed to stay clear as you scale.
This page focuses on decision axes (storefront ownership, access control, pricing structure) rather than mirroring plan details.
Which is the better fit?
| Choose Sellfy if… | Choose 2DL if… |
|---|---|
| You want an all-in-one storefront and minimal configuration. | You want an owned storefront and a dedicated secure delivery backend. |
| Template-driven branding is enough. | You want deeper branding control on your own site. |
| You have basic delivery requirements. | You want entitlement gating and refund-aware revocation. |
| You are comfortable with bundled platform constraints. | You want integrations that fit your existing marketing stack. |
Switching path
Most sellers can switch by keeping their pages and swapping checkout + delivery.
- Create products in 2DL and upload files (entitlements define access).
- Connect Stripe and test the full purchase → receipt → download flow.
- Embed 2DL checkout on your existing pages (WordPress or any site).
- Update CTAs and links to point to your owned storefront pages.
- Keep legacy access supported while new sales route through 2DL.
Use the comparison hub for a broader cross-platform view.
FAQ
Yes. 2DL (2Download) is an alternative for selling digital products with hosted checkout and entitlement-based secure delivery that integrates with your site.
Yes. 2DL integrates with WordPress or any website so you can keep your storefront and brand.
2DL gates access via purchase-backed entitlements and can issue signed, time-limited download links.
Yes. Refund/dispute-aware delivery can revoke access after refunds and disputes to reduce leakage.
All-in-one storefronts bundle site + checkout + delivery. 2DL is integration-first: your existing site stays the storefront while 2DL handles checkout + delivery in the backend.
Yes. 2DL supports a WordPress workflow and can also be embedded into non-WordPress sites.
Use the comparison hub for a seller-focused side-by-side.